Accra (Ghana), August 24th, 2023: Jumia, Africa’s leading e-commerce platform, has released a new report, “E-Commerce in Rural Areas,” bringing into context its successful penetration into underserved regions across the country. The report draws on Jumia’s 2022 non-financial data and provides insights into its expansion strategies to rural communities in Ghana.
Physically present across the country through more than 97 Pick-Up Stations (PUS) across 73 towns, including remote areas, Jumia has succeeded in its strategy of providing a shopping solution and meeting the needs of rural consumers. Its collaboration with local logistics partners ensures streamlined supply chain operations, which enables the company to cater to the diverse demands of these underserved markets.
The report further highlights the pivotal role that JForce, a network of over 3,900 independent sales consultants, plays in educating consumers about Jumia’s offerings and driving awareness through local and offline marketing channels. JForce efforts introduce rural populations to e-commerce, thus fostering growth and brand adoption.
“E-commerce has grown immensely in Ghana, and we are proud to be at the forefront of it. Expanding e-commerce to secondary cities and rural areas has been amazing so far, and we are excited about the prospect of further developments in this regard. Bridging the gap between sellers and consumers by providing easy access to essential products at reduced shipping fees is one of the many impactful benefits of this project”, said Sunil Natraj, CEO of Jumia Ghana.
Jumia has also created thousands of opportunities for the young population in Ghana to be their own boss and become young entrepreneurs by promoting e-commerce and earning commissions through sales on the platform.
By expanding e-commerce in rural Ghana, Jumia strengthens its mission of leveraging technology to improve everyday lives in Africa. The report highlights the company’s dedication to driving sustainable growth, empowering communities, job creation and closing inequality gaps across the continent.
For more information, access the full report here
About Jumia
Jumia believes that technology has the potential to transform everyday life in Africa for the better. Jumia was built to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.
Listed on the New York Stock Exchange (NYSE) in 2019, Jumia (NYSE : JMIA)is the leading e-commerce company in Africa, operating in 11 countries. The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, JumiaPay, which offers a safe and easy solution to facilitate online payment transactions. The company offers goods across a broad range of categories, such as phones and electronics, home appliances, fast-moving consumer goods, fashion and beauty. The company generated over USD 1 billion in Gross Merchandise Value in 2022 and has over eight million customers.
