Don Jazzy, founder of Mavin Records, has dismissed persistent claims that the label gives preferential treatment to certain artistes while neglecting others, insisting that such allegations are inconsistent with the realities of running a serious entertainment business.
Speaking during an appearance on the Crea8torium podcast, the respected music executive and producer stated that it would be economically unreasonable for any record company to invest heavily in discovering, grooming, and promoting talent only to intentionally suppress the careers of some of its own artistes.
According to him, public assumptions about unequal attention within the label often fail to reflect what truly happens behind the scenes.
He explained that Mavin Records commits substantial resources toward the development of every artiste signed to the label with the expectation that both the company and the musicians will benefit from the success of those investments.
Don Jazzy further clarified that when some artistes under the Mavin banner appear less visible or release fewer songs compared to their colleagues, the situation is usually the result of personal creative choices rather than directives from management.
He noted that in many instances, the artistes themselves decide to slow down their release schedule or take additional time before putting out new projects.
According to him, whenever an artiste at Mavin releases only a limited number of songs within a year, it is largely because the individual musician has chosen that pace of output.
Beyond discussions surrounding promotion and music releases, the veteran producer also drew attention to the emotional and psychological challenges that frequently affect artistes within the entertainment industry.
He revealed that imposter syndrome remains a widespread issue among musicians, although it is rarely acknowledged publicly.
Don Jazzy explained that many artistes struggle with self doubt, anxiety, and excessive overthinking despite their success, adding that such emotions are part of the human experience and can sometimes influence how artistes approach their careers.
His remarks offered rare insight into the internal dynamics of one of Africa’s most influential music labels while also highlighting the mental pressures that often accompany fame and creative performance in the modern music industry.
