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Making e-commerce greener through Jumia’s partnership with SolarTaxi in Ghana

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The convenience of having goods delivered to your doorstep is a very attractive aspect of e-commerce for Africa’s consumers. The current reality, however, is that the cost of delivering goods is on the rise in many countries in Africa, partly due to the price of petrol amongst other factors. 



Unfortunately, the increased number of motorised fleets required to meet the ever-growing demand from online shoppers has negative effects on the environment. Mounting evidence suggests that there is a need to shift to cleaner energy sources for delivering goods if we are to achieve sustainable e-commerce growth. The need for change is clear.


How Jumia is tackling these problems


During our continuous search for logistics partners, we were introduced to SolarTaxi and learned about their efforts to introduce solar motorbikes and vehicles to the Ghanaian market. We embarked on a 3-month pilot program. 


As usual, our team conducts robust analysis on data generated by our e-commerce platform. Using a smart capacity planning tool, we are able to juxtapose our projected increase in order volumes with SolarTaxi’s forecasted availability of bikes, over a period of up to six months.

We are then able to set milestones and plan on how to deploy these bikes while staying on track to meet our targets. At the moment, we have taken steps with Solar Taxi to have solar-powered bikes comprise at least 40% of our entire delivery fleet between 2022 and the beginning of 2023. 


SolarTaxi is able to provide a comprehensive service that spans bike manufacturing, rider recruitment and training, and bike maintenance. By partnering with them, our team is able to focus on acquainting riders with our order delivery procedures. 


The journey so far


Benefits of partnering with SolarTaxi


By getting more of our deliveries handled by solar-powered bikes, we are able to:


  • Significantly lower our carbon footprint. 
  • Reduce the cost of delivery. Since our reliance on petrol has decreased, in the Ghanaian market alone, there has been a 70% increase in the cost of petrol within the last financial year 


Solar bikes cost much less to recharge and therefore have a much lower impact on transportation costs over time.


At Jumia, we are always looking for more cost-effective and eco-friendly solutions to deliveries and other facets of our e-commerce operations. Our team will continue working towards innovating, discovering, and deploying these solutions at a much bigger scale.

Samuel Esiri

Jumia Logistic Service in Ghana

Samuel Esiri is the Country Manager of Jumia Services in Ghana, stepping into the role in 2020. Driven by his passion for logistics and eCommerce, Samuel has excelled in many roles at Jumia and other top online retail companies in Africa. He has held key roles in Nigeria and Ghana such as Dispatch Associate, Hub Operations Manager and Performance & Planning Manager. Samuel is a proud product of Benin University, Nigeria.”

(The Daily Searchlight appears every day on the newsstands and is for sale 24 hours every day and all week on www.ghananewsstand.com. Visit www.ghananewsstand.com for a wide variety of newspapers published in Ghana and from across the world.)

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