The government has appealed to traders across the country to further lower the prices of goods in order to reflect recent improvements in Ghana’s economic indicators and ease the cost burden on consumers, particularly during the festive season.
The call was made by the Minister for Trade, Agribusiness and Industry, Elizabeth Ofosu-Adjare, during a visit to the Makola Market on Tuesday, December 23, 2025. The visit formed part of government’s effort to assess how recent macroeconomic gains are translating into everyday market activity and consumer experiences.
Speaking to traders, the Minister noted that key economic indicators have shown steady improvement, including declining inflation, a stronger Ghana cedi, and a reduction in the policy rate. She said these developments have helped boost consumer confidence and stimulated brisk trading in markets nationwide as the festive season approaches.
According to her, the visit was undertaken on the directive of President John Dramani Mahama, who wanted to gauge whether the improving economic conditions are positively affecting the lives of ordinary Ghanaians.
“The President asked me to come and interact with the market to see how the economy is reflecting in real life,” she said. “We all know that inflation has gone down, the cedi has strengthened, and the policy rate has been reduced. What matters now is how these improvements are felt in the pockets of the average Ghanaian.”
Ms. Ofosu-Adjare said she was encouraged by feedback from traders, many of whom reported increased customer turnout and improved business activity compared to previous months. She described the developments as a positive sign that recent government measures are beginning to yield tangible results.
“I am really excited by what I am hearing. The traders themselves are telling me that business is picking up. This shows that the policies being implemented by the President are helping citizens benefit from good governance,” she said.
However, the Minister urged traders not to stop at current price reductions. She appealed to them to continue adjusting prices downward so that consumers can fully enjoy the benefits of the stabilising economy.
“What I have told the market women and men is that they should continue reducing prices,” she explained. “It is encouraging that the cedi is stable and prices have already come down, but since the cedi is still appreciating, there is room to do more so that the gains reach everyone.”
She expressed confidence that sustained collaboration between government and traders would help deepen economic recovery and ensure that improved macroeconomic performance translates into better living standards for households across the country.
