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Mexico national team extends deal with Soccer United Marketing

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Major League Soccer’s commercial branch Soccer United Marketing is extending their contract with the Mexican national team. 

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SUM will continue serving the Mexican Football Federation in the United States for the next six years, extending their presence with the American audience. The deal promotes the operation and promotion of the team’s U.S. tours, known otherwise as the Mextour.

The partnership encompases the 2022 men’s FIFA Wolrd Cup in Qatar, and the 2026 edition of the tournament hosted in the United States, Canada and Mexico. 

The United States is home to an extensive Mexican population, currently estimated to be about 36 million people of Mexican descent. Roughly one third of the Mexican soccer federation’s revenue comes from the U.S., across matchday income, TV rights and sponsorship deals, according to Mexican Football federation president Yon de Luisa.

“For us, the U.S. market is part of our home market because we have about 40 million of our people in the U.S.,” de Luisa said in an interview. 

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